Now, pioneering analysis of Tom Davenport and world renowned experts at the International Institute for Analytics (IIA) were brought to the latest techniques, best practices, and research on analysis in a single Primer in order to maximize the value of enterprise data. Business Analytics is the definitive guide to today's strategic analysis, planning, organization, implementation and use. It covers everything from the building of the institutions analyzed to better collect data, perform analysis to analyze associated with implementation.
Table of Contents
Part I Overview of Analytics and Their Value Chapter 1 What Do We Talk About When We Talk About Analytics? Chapter 2 The Return on Investments in Analytics
Part II Application of Analytics Chapter 3 Leveraging Proprietary Data for Analytical Advantage Chapter 4 Analytics on Web Data: The Original Big Data Chapter 5 The Analytics of Online Engagement Chapter 6 The Path to “Next Best Offers” for Retail Customers
Part III Technologies for Analytics Chapter 7 Applying Analytics at Production Scale Chapter 8 Predictive Analytics in the Cloud Chapter 9 Analytical Technology and the Business User Chapter 10 Linking Decisions and Analytics for Organizational Performance
Part IV The Human Side of Analytics Chapter 11 Organizing Analysts Chapter 12 Engaging Analytical Talent Chapter 13 Governance for Analytics Chapter 14 Building a Global Analytical Capability
Part V Case Studies in the Use of Analytics Chapter 15 Partners HealthCare System Chapter 16 Analytics in the HR Function at Sears Holding Corporation Chapter 17 Commercial Analytics Culture and Relationships at Merck Chapter 18 Descriptive Analytics for the Supply Chain at Bernard Chaus, Inc.
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