The Science of Marketing

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	Title:	The Science of Marketing
	Author:	Dan Zarrella
	Publisher:	2013-04-22
	Format:	Online PDF (194 pages, 3.8MB)
	Language:	English
	ISBN-10:	1118138279
	ISBN-13:	9781118138274
Pdf ebooks free The Science of Marketing.Plot: Marketing Science applied a scientific approach to the way the business and brand marketing methods. It uses a combination of statistical research, marketing, and psychology to explain why and, more importantly, how the company should adapt marketing strategies such as blogs, social networking, email marketing, and workshops to gain maximium results. The book contradicts what the author called "unicorns and rainbows" strategy that simply encourage companies to ask their customers and hugged them. Instead, the book offers more than substantial, proven tactics and tips collected through scientific and technical research.

Table of Contents

Part I: Content
Chapter 1: E-Books
Chapter 2: Webinars

Part II: Channels
Chapter 3: SEO
Chapter 4: Twitter
Chapter 5: Facebook
Chapter 6: Pinterest
Chapter 7: Blogging

Part III: Middle of the Funnel (MOFU)
Chapter 8: E-Mail Marketing
Chapter 9: Lead Generation

Part IV: Analytics
Chapter 10: Analytics

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