Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program cuts through the hype and fluff about how social media is changing the world, and it gets down to what really matters: How you as a manager can best use SM to benefit your business. Written by a veteran online marketer and ecommerce professional, the book shares practical strategies and tactics to let you launch and scale a successful corporate social media program.
Table of Contents
Chapter 1. The Business Case Chapter 2. Best Practices Chapter 3. The Platforms Chapter 4. Advertising and Promotion Chapter 5. Facebook Advertising Chapter 6. Advertising on Twitter and Other Networks Chapter 7. Operations Management Chapter 8. Measuring Success Chapter 9. Advanced Social Media Campaigns Chapter 10. Power Up Your Platform Chapter 11. Bringing It All Together Chapter 12. Social Media Business Plan Example Chapter 13. Task Checklist: Launching A Social Media Program or Campaign
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