Discover the insider secrets hidden that allows the small and medium business owners to make record sales during this recession. This book allows you to ethically steal their secrets and start profiting in your business ... Immediately! Inside, you will find 43 evident strategy which gives business owners every day a great chance to peak behind the curtain and see how the most successful companies always make huge profits with their marketing.
Table of Contents
PART ONE: The Basics: What You Need To Know To Maximize These Marketing Strategies CHAPTER 1 Get Your Head In The Game CHAPTER 2 The Four Keys To Creating A Marketing Plan To Explode Your Businesses Profits CHAPTER 3 Business 101: You Must Constantly Advertise Your Business…Duh! CHAPTER 4 When Everybody Is Your Customer, Then Nobody Is Your Customer CHAPTER 5 Create A 12-Month Marketing Plan…Right Now! CHAPTER 6 How To Quickly Boost Your Profits By Bringing In The Big Guns
PART TWO: Business Strategies To Generate More Sales and Increase Profits CHAPTER 7 Capture Your Prospects Contact Info And Create A List Of Quality Leads CHAPTER 8 How To Make Money With Your Business Phone CHAPTER 9 Transform Your Receipts / Invoices Into Marketing Ads & More Sales CHAPTER 10 How To Make Money With Your Business Signs (Inside & Outside) CHAPTER 11 Mail Monthly Newsletters To Prospects and Mail Quarterly Newsletters To Past Customers CHAPTER 12 Mail Monthly Offers To Your Past Prospects and Leads CHAPTER 13 Create A Series Of Informative Workshops, Classes Or Events To Attract Prospects CHAPTER 14 How To Transform Your Customers Into Walking Billboards For Your Business CHAPTER 15 Dialing For Dosh: Using Telemarketing To Grow Your Business CHAPTER 16 The Holy Grail Of Marketing: Generating Referrals CHAPTER 17 Follow The Yellow Brick Road: Yellow Page Advertising CHAPTER 18 The Powerful Profit Potential Of Packaging Your Products And Services CHAPTER 19 How Many Ways Can You Sell?: The Upsell, Cross Sell and Downsell CHAPTER 20 Partnering With Other Businesses That Sell Complementary Products And Services CHAPTER 21 Profitable Partnerships: Partner With Your Customers
PART THREE: Online & Internet Strategies That Generate Tons Of Prospects And Customers CHAPTER 22 Build A Website That Actually Generates Sales CHAPTER 23 Increasing Sales With Pay Per Click CHAPTER 24 Writing and Submitting Informative & Educational Articles Online CHAPTER 25 Guarantee That Prospects Find You Online And Not Your Competitors CHAPTER 26 Advertise Your Website URL On Everything In Your Business CHAPTER 27 Listing Your Business In Highly Visible Online Directories CHAPTER 28 The Proven Power Of Email Marketing CHAPTER 29 Creating A Weekly Or Monthly Online Newsletter
PART FOUR: Publicity Strategies That Generate Huge Profits At Little To No Cost CHAPTER 30 Writing Articles For Magazines and Newspapers CHAPTER 31 Using Press Releases To Quickly Generate Sales CHAPTER 32 Run Your Sales & Promotions Around Holidays CHAPTER 33 Write A Book That Positions You As The Go-To Expert In Your Niche
PART FIVE: Paid Advertising Strategies With Potential For Great Returns On Your Investment CHAPTER 34 Old Faithful: Profitable Newspaper Advertising CHAPTER 35 How To Create Profitable Radio Commercials CHAPTER 36 Advertising In Your Local Coupon Booklet CHAPTER 37 The True Power of Posters, Leaflets and Flyer Inserts CHAPTER 38 Customized Promotions & Sales For Every Customer CHAPTER 39 Maximum Profits With Magazine Advertising
PART SIX: BONUS: High-Powered Advanced Marketing Strategies CHAPTER 40 Be A Radio Show Guest On Local Stations CHAPTER 41 Guest Blogger On Local Blogs & Websites CHAPTER 42 Start Your Own Blog CHAPTER 43 Start Your Own Internet Radio Show CHAPTER 44 Marketing Your Business with Online Videos
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