Small Business Management: Entrepreneurship and Beyond, 5th Edition

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	Title:	Small Business Management: Entrepreneurship and Beyond, 5th Edition
	Author:	Timothy S. Hatten
	Publisher:	2011-02-10
	Format:	Online PDF (528 pages, 9.7MB)
	Language:	English
	ISBN-10:	0538453141
	ISBN-13:	9780538453141
Pdf ebooks free Small Business Management: Entrepreneurship and Beyond, 5th Edition.Plot: Small Business Management to provide a balanced introduction to both entrepreneurship and small business management with a focus on achieving and maintaining a sustainable competitive advantage is a small organization. Current issues including global opportunities, service, quality and technology are highlighted in the text. Streamlined the format that allows instructors to cover entire text of 18 chapters in a standard semester time without sacrificing significant themes. The Fifth Edition has a special focus on the impact of the financial crisis on small business management.

Table of Contents

Part 1 The Challenge
Chapter 1 Small Business: An Overview
Chapter 2 Small Business Management, Entrepreneurship, And Ownership

Part 2 Planning In Small Business
Chapter 3 Social Responsibility, Ethics, And Strategic Planning
Chapter 4 The Business Plan

Part 3 Early Decisions
Chapter 5 Franchising
Chapter 6 Taking Over An Existing Business
Chapter 7 Starting A New Business

Part 4 Financial And Legal Management
Chapter 8 Accounting Records And Financial Statements
Chapter 9 Small Business Finance
Chapter 10 The Legal Environment

Part 5 Marketing The Product Or Service
Chapter 11 Small Business Marketing: Strategy And Research
Chapter 12 Small Business Marketing: Product
Chapter 13 Small Business Marketing: Place
Chapter 14 Small Business Marketing: Price And Promotion

Part 6 Managing Small Business
Chapter 15 International Small Business
Chapter 16 Professional Small Business Management
Chapter 17 Human Resource Management
Chapter 18 Operations Management

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