This book will inspire you to apply these principles in order to meet the challenges of this new space, create original game that both players delight and make a profit. We will talk about the different business models, how to get and keep players, how to sell virtual goods, and how to keep players back day in and day out.
Table of Contents
Chapter 1. Introduction Chapter 2. What Is a Social Game? Chapter 3. history of game monetization Chapter 4. why create a social game? Chapter 5. industry terms and metrics Chapter 6. what is a social network? Chapter 7. how to acquire, keep, and regain users Chapter 8. monetization strategies Chapter 9. virtual goods Chapter 10. currency Chapter 11. Conclusions
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