Entertainment expenses are increasing worldwide, due to new technology, new platforms, new business models, and the relentless demands of the seven women. That means the entertainment marketing opportunities are soaring, too. But this business is more complex and competition than ever and it is changing with the speed. Now, the two leading practitioners showed how to convert content into profits today and tomorrow ... any content, on any platform, in any market around the world.
Table of Contents
Chapter 1 Begin with the Basics: The What and Where of Entertainment Marketing Chapter 2 Getting the Product to Market: Who and How Chapter 3 Marketing Movies: Building Wannasee, Haftasee, and Mustsee Chapter 4 The Business of Broadcasting: Network TV, Syndication, and Radio Chapter 5 The Rising Tide of Technology: Television Content Delivery in a Digital Age Chapter 6 Digital Disruption Chapter 7 Publishing: The Printed Word Goes Digital Chapter 8 A Handful of Content: Games, Mobile Applications, and Mobile Marketing Chapter 9 The Universal Language: Music Chapter 10 Major Leagues, Major Money: Sports Chapter 11 On the Road: Travel and Tourism Chapter 12 What’s Next: A Global Snapshot
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