Designing for Behavior Change

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	Title:	Designing for Behavior Change
	Author:	Stephen Wendel
	Publisher:	2013-11-22
	Format:	Online PDF (400 pages, 25.2MB)
	Language:	English
	ISBN-10:	1449367623
	ISBN-13:	9781449367626
Pdf ebooks free Designing for Behavior Change.Plot: This practical guide shows you how to design a product for the user looking for action and achieve specific goals. Stephen Wendel, head researcher of HelloWallet, takes you step-by-step through the process of applying behavioral economics and psychology to practical issues of product design and development. Using a combination of methods of lean and agile development, you will learn an approach simply repeated to determine the target users and behavior, building products, and to measure its effectiveness. Discover how to create easy to use products to help people change positively.

Table of Contents

Part I: Understanding the Mind and Behavior Change
Chapter 1. How the Mind Decides What to Do Next
Chapter 2. Why We Take Certain Actions and Not Others
Chapter 3. Strategies for Behavior Change

Part II: Discovering the Right Outcome, Action, and Actor
Chapter 4. Figuring Out What You Want to Accomplish
Chapter 5. Selecting the Right Target Action

Part III: Developing the Conceptual Design
Chapter 6. Structuring the Action
Chapter 7. Constructing the Environment
Chapter 8. Preparing the User

Part IV: Designing the Interface and Implementing It
Chapter 9. Moving from Conceptual Designs to Interface Designs
Chapter 10. Reviewing and Fleshing Out the Interface Designs
Chapter 11. Turning the Designs into Code

Part V: Refining the Product
Chapter 12. Measuring Impact
Chapter 13. Identifying Obstacles to Behavior Change
Chapter 14. Learning and Refining the Product

Part VI: Putting It into Practice
Chapter 15. Common Questions and a Start-to-Finish Example
Chapter 16. Conclusion

Appendix A. Glossary of Terms
Appendix B. Resources to Learn More
Appendix C. Bibliography
Appendix D. About the Author

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