The Digital Crown: Winning at Content on the Web

Free Pdf Ebooks Download The Digital Crown: Winning at Content on the Web
Download Free Pdf Ebooks | PDF

	Title:	The Digital Crown: Winning at Content on the Web
	Author:	Ahava Leibtag
	Publisher:	2013-11-20
	Format:	Online PDF (358 pages, 4.1MB)
	Language:	English
	ISBN-10:	0124076742
	ISBN-13:	9780124076747
Pdf ebooks free The Digital Crown: Winning at Content on the Web.Plot: The Digital Crown through the essentials of creating great content: the fundamentals of branding, messaging, linking business goals, and create mobile, mobile content that is future ready. The system creates the freedom, and in this book you'll learn the seven important rules to streamline the process of internal and external content, including putting the audience first, involving stakeholders early and often, and create groups of diverse content.

Table of Contents

PART I: CONTENT IS A CONVERSATION
Chapter 1. Understanding Branding, Content Strategy, and Content Marketing
Rule 1. Start with Your Audience
Chapter 2. Making the Case for Content
Rule 2. Involve Stakeholders Early and Often

PART II: CONTENT FLOATS
Chapter 3. Constructing the Conversation
Rule 3. Keep It Iterative
Chapter 4. Publishing Content for Everywhere
Chapter 5. Engagement Strategies
Rule 4. Create Multidisciplinary Content Teams

PART III: EFFECTIVE CONTENT STRATEGY: PEOPLE, PROCESS, AND TECHNOLOGY
Chapter 6. Understand Your Customers
Chapter 7. Frame Your Content
Chapter 8. The Content Strategists’ Toolkit
Rule 5. Make Governance Central
Setting Up a Content Governance Program

PART IV: CREATING CONTENT: TALKING AND LISTENING
Chapter 9. Content Marketing Sustains the Conversation
Chapter 10. The Dream Digital Team
Rule 6. Workflow That Works
Chapter 11. Talking About Design
Rule 7. Invest in Professionals and Trust Them

Read Ebook Online

Click to Read Sample Chapters Online
 

Buy Ebook From Amazon
 
Enjoyed this Book? Buy Ebook From Amazon

Free Ebooks Download

The Digital Crown: Winning at Content on the Web - At our site you can freely choose the books that you love and read it, but did you know that in order to write the book so interesting and useful to the reader, the author takes lots of energy and enthusiasm for it, so you stop the download and give a small amount to contribute to support the author, can help them write many more great books for you. Thanks you very much.
 
Enjoyed this Book? Please support the author, Don't Download It, buy this book from amazon.