Free Pdf Ebooks Download Design Thinking for Entrepreneurs and Small Businesses Download Free Pdf Ebooks | PDF
Title:
Design Thinking for Entrepreneurs and Small Businesses
Author:
Beverly Rudkin Ingle
Publisher:
2013-10-30
Format:
Online PDF (172 pages, 5.2MB)
Language:
English
ISBN-10:
1430261811
ISBN-13:
9781430261810
Pdf ebooks free Design Thinking for Entrepreneurs and Small Businesses.Plot:
Design thoughts for entrepreneurs and small business: Putting the power of design to work is the first book on the subject for the smaller business. So far, the design thinking approach to solve business problems and identify the opportunity-has become a playground for big budget companies, giving them the advantage of innovation that comes from the use of the latest design thinking to emerge from Stanford, Harvard, Northwestern, and elsewhere.
Table of Contents
Chapter 1. Introduction to Design Thinking Chapter 2. The Role of Research in Design Thinking Chapter 3. Designing a Business Strategy Chapter 4. Designing Live Customer Experiences Chapter 5. Designing Digital Customer Experiences Chapter 6. Designing Services and Service Delivery Chapter 7. Designing Marketing Chapter 8. Designing for Change Chapter 9. Designing for Growth
Appendix A. Case Studies Appendix B. Metrics for Design Thinking Appendix C. Glossary of Design Thinking Jargon Appendix D. Resources
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